Privacy Policy
Company: London Eye Magazine Limited (UK)
Service: AI-powered image and video generation application
1. Data Controller
London Eye Magazine Limited, based in the United Kingdom, acts as the data controller for your personal information. We are committed to protecting your privacy and ensuring your data is handled responsibly. For any privacy-related inquiries or concerns, you can contact our dedicated support team at contact@uptwn.co.uk.
2. Data We Collect
We collect various types of information to provide and improve our services. This includes account data such as your name, username, email, and authentication details via Apple or Google. We also process billing data, including subscription status and payment tokens, though we do not store full credit card numbers. Your user content, such as prompts, uploaded images, videos, and AI-generated outputs, is collected to fulfill your requests. Additionally, we automatically gather device and usage data like your IP address, approximate location, device type, operating system, app version, language settings, analytics, and crash logs. Communications you send to us, including support emails and feedback, are also recorded. For our web users, we may use cookies to manage sessions, preferences, and analytics.
3. How We Use Data
The data we collect is utilized primarily to operate, maintain, and enhance the Service. We use your inputs to generate the AI images and videos you request. Your information helps us manage your account, process payments, and oversee subscriptions. We also use your data to provide customer support, communicate important updates, and improve the overall performance and security of our application. Furthermore, we analyze usage patterns to develop new features and ensure compliance with legal obligations and fraud prevention measures.
4. Legal Basis (UK GDPR)
Our processing of your personal data is grounded in several legal bases under the UK GDPR. Primarily, we process data to perform our contract with you, ensuring you receive the services you have requested. We also rely on legitimate interests to improve our service, enhance security, and prevent fraud. Where applicable, we obtain your consent for specific activities such as marketing communications or optional analytics. Finally, we may process data to comply with our legal obligations under applicable laws.
5. Data Sharing
We value your privacy and do not sell your personal data. Information is shared only with trusted service providers who assist us in operations such as hosting, payment processing, analytics, and customer support. We may also share data with third-party integrations that you explicitly enable. In rare circumstances, we may disclose information to legal authorities if required by law or to protect our rights. Additionally, in the event of a business transfer, such as a merger or acquisition, your data may be transferred with appropriate notice.
6. Data Retention
We retain your personal information only for as long as is necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. When data is no longer needed, we securely delete or anonymize it. You retain the right to request the deletion of your account and associated data at any time, subject to certain legal retention obligations.
7. Data Security
We implement appropriate technical and organizational measures to safeguard your personal data against unauthorized access, alteration, disclosure, or destruction. While we strive to use commercially acceptable means to protect your information, please be aware that no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee its absolute security.
8. International Transfers
Your data may be processed and stored in countries outside the United Kingdom. When we transfer your data internationally, we ensure it is protected by appropriate safeguards, such as the UK International Data Transfer Agreement (IDTA) or Standard Contractual Clauses (SCCs), to maintain a level of data protection equivalent to that required by UK law.
9. User Rights
You have significant rights regarding your personal data. You may request access to, correction of, or deletion of your personal information. You also have the right to restrict or object to certain processing activities and to request the portability of your data. If we process your data based on consent, you may withdraw that consent at any time. To exercise any of these rights, please contact us at contact@uptwn.co.uk.
10. Children
Our Service is not intended for use by children under the age of 13. We do not knowingly collect personal information from children under this age. If we become aware that we have inadvertently collected data from a child under 13, we will take steps to delete such information promptly.
11. Third-Party Services
Our Service may contain links to or integrations with external third-party services. These services operate independently and are governed by their own privacy policies. We are not responsible for the privacy practices or content of these third parties, and we encourage you to review their policies before providing them with your personal information.
12. Complaints
If you are a resident of the United Kingdom and have concerns about how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO). We would, however, appreciate the opportunity to address your concerns directly before you approach the ICO.
13. Policy Changes
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any material changes will be notified to you through the Service or other communication channels. We encourage you to review this policy periodically. The "Last updated" date at the bottom of this page indicates when the latest revisions were made.
Last updated: 23rd March 2026